For the ancient Greeks, the center of social activity was the Agora, a lively marketplace where people came not only to buy and sell goods but also to meet to exchange news and ideas. That same philosophy is what drives Agora. Over the years the physical form of Agora evolved, and today its become multi dimensional - Retail, Malls, E-commerce, m-commerce, multi currency making it a complex process. Couple this with increased globalization, competition adds to the pressure. That’s where Agora fits in perfectly. We are a boutique marketing consultancy firm experienced in Startegy, Marketing & Sales and engaged in serving clients that have multiple needs across the marketing value chain. With over two decades of experience in Marketing and sales we are committed to delivering solutions that are tailor made for your needs.
Is to be an accountable and successful marketing consultancy firm specializing in wide spectrum of product/services categories.
Is to collaborate with our clients in order to develop their businesses through excellence, encouraging challenging work and fostering creative thinking.
We believe in providing simplistic, action oriented Solutions to deliver profitable growth, in the marketing sphere.
Agora offers a unique set of tailor made solutions and service delivery models. We have ensured that our services meet both the expectations of large corporations as well as SME’s alike. Our experience ensures a wholistic approach to problem solving and delivering high value projects in time. Briefly our portfolio consists of the following services:
Our work and experiences covers multiple industries and sectors. Outline here are some key projects done in the past. For confidentiality reasons brand names have not been used but industry categorisations have been provided. Should you need a more detailed approach on any case study please free to drop in a note and we will revert with more details.
Case Study 1:
Evaluate the market construct
Evaluate the Category Penetration
Evaluate the brand health
Evaluate the Product portfolio
Evaluate changing Customer expectations
Strategy built around Revamped Brand, Product Portfolio, Communication
Case Study 2:
Evaluate the Market segments
Evaluate the key competition
Evaluate the user & Trade Preferences and expectations
Create a Market Segmentation Strategy and introduce new brands
Focus on emerging market segment to protect and gain market share.
Case Study 3:
Evaluate the market scenario
Evaluate the changing customer preferences
Evaluate emerging market trends
Evaluate Competition
Create a brand identity keeping in mind the objective
Product portfolio development
Communication strategy
Business plan for 3 to 5 years.
Case Study 4:
Market Audit to understand the visibility status
Understand the scope of restructure needed
Develop necessary visibility solutions, Retail & market levels
Implement homogenous visibility Pan India.
Case Study 5:
Evaluate the Local and Global market scenario
Evaluate the needed services
Evaluate competition
Structure Program strategy
Structure Experts strategy
Structure Communication & PR Strategy
Case Study 6:
Understand the category drivers
Understand the Key ethnic community drivers
Understand the seasonality
Identify program which lends itself to global campaign
Structure the program, Manage task force, and Launch the program globally
Centralised Media Buying
We at Brand Promotions India had appointed Mr. Rajesh Mehta and his firm M/s. Agora Marketing Advisory to be our strategic advisor and create a fresh road map and marketing our company for our future.
When we engage with them they delivered a complete Ownership, Insightful & Actionable soultion to our needs.
We wholeheartedly recommend Agora and wish them a very best for their future.
Brand Promotions, CEO
This is to state that Mr. Rajesh Mehta of 'Agora Marketing Advisory' has many decades of strategy & marketing experience, across many consumer products & services.
We have engaged him for some of our projects in marketing such as research etc. for out product Rasna.
Rasna, Chairman & Managing Director
I have known Mr. Rajesh Mehta from Agora for many years, and hence when I needed the support to expand my business & needed additional funding for business expansion, I approached him. He has been very proactive and has guided me every step of the way.
Wish him every success in future.
Encore Digitech, Director
More than 2 decades of experience in strategic, multi country, cross cultural Marketing for some of the leading and iconic brands.
Rajesh was Chief Operating Officer for Super Fight League & Super Boxing League and a former Director Marketing - South & South East Asia & India for Western Union Money Transfer. He has nurtured and led some of the iconic brands like Western Union, Emami, Fevicol, Rasna, Tips & Toes. He also has several accolades to his credit, Global connected awards, Cannes, Spikes Asia, Goafest, Star of the Industry for Western Union and Brand Slam Leadership Award from CMO Asia Council.
Categories Handled: Sports Leagues, Cosmetics, Toiletries and Personal Care, Soft Drink Concentrate, Juices, Snack Foods & Confectionaries, Bottled Water, Steel and Adhesives, Anti-Termite and Household Care Products, Money Transfer.
